Customer Segmentation Using Machine Learning

نویسندگان

چکیده

Nowadays Customer segmentation became very popular method for dividing company’s customers retaining and making profit out of them, in the following study different organizations are classified on basis their behavioral characteristics such as spending income, by taking aspects into consideration makes these methods an efficient one compares to others. For this classification a machine algorithm named k-means clustering is used based characteristic’s classified. Formed clusters help company target individual customer advertise content them through marketing campaign social media sites which they really interested in.

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ژورنال

عنوان ژورنال: Advances in parallel computing

سال: 2021

ISSN: ['1879-808X', '0927-5452']

DOI: https://doi.org/10.3233/apc210200